Do not index
Do not index
My top suggestions for content production that provides creators an advantage over their competition and accelerates their sales goals isn’t complex but…
First of all, there’s no one-size fits all approach to being a great content creator/producer. The internet is littered with many tried and tested channels for maximising your content, and your skills. And all these diverse approaches are widely backed by success stories. People have done them, and seen results. So I won’t be a know-it-all, and point you to one exclusive platform. I’ll however advise that you pick one or two platforms that resonate with you and your target audience and start taking action. That’s all that is required – Action, on your part. I use personally Twitter, this blog, and LinkedIn.
Let’s get started on this step by step approach.
1. Know your target audience to grow a following:
Before promoting your content or products on any platform, it's important to know who your target audience is. The idea is that, this singular step will give you the insight to tailor your messaging and content to their specific needs and interests. That’s what sells. You don’t want to be creating content and products that nobody wants. Nobody wants to feel unheard. What every creator desires is an approach that leads into helping you build a niche following of people who want to hear from you and use your products.
I’ve noticed periodically that followers flock to creators and accounts that they resonate with. People who speak their language. But one thing I noticed is their lack of awareness around Email Marketing. See, having followers is great, but their “owned” by the platforms where you produce your content (e.g., Twitter, LInkedIn, etc), but having them on an email list, makes them truly yours. Email marketing is a highly effective way to promote your digital products and nurture long lasting relationships with your audience, as long as they have their emails. Here’s a tip: Consider offering a free lead magnet such as an ebook or simple template to your followers, in exchange for email addresses. You’ll be glad you did.
2. Provide value through storytelling and visuals:
Whatever you decide as your medium of choice or your preferred platform, don’t settle for simply building your content or product, but offer value. And often for free. This can be through informative blog posts, helpful social media content, or engaging emails. See, providing value to your audience outside of selling to them what they need, is key to building trust and establishing yourself as an authority in your niche. One required skill to do this, is through storytelling. Storytelling can be a powerful way to connect with your audience and make your products more relatable and memorable. Get personal. Use stories, often of your experiences and encounters, to illustrate the benefits of your a product or content. Help people see through great storytelling, how you’ve been just like them, and how that positions you to help others. Visuals too go a long way in carrying this out. Things such as images, infographics, and videos can be a powerful tool for capturing the attention of your audience and showcasing your products in a more engaging and relatable way.
3. Test and iterate in every way possible:
Fear is crippling. It holds people back and prevents them from enjoying their life. As a content creator you should not be afraid to experiment with different platforms, tools, sales and marketing strategies, and even mediums, to find what works best for you. I know I said to know your audience in the first point, but knowing yourself through experimentation is equally critical. Be open to feedback; constantly adjusting your approach as needed to improve the end results. Be diligent about keeping track of sales and marketing metrics, and strategies that work, so you can use them to identify areas for improvement. Always be abreast with the latest in your field and niche, for that’s a sure way to hone industry trends and best practices necessary to stay ahead of your competition.
4. Focus on customer service:
People will remember how you spoke to them, far more than what you said to them. Emotional triggers capture attention more than anything else in the world of sales, marketing and customer service. You can improve your content reach, simply by improving your customer experience. A simple way I discovered that works exceptionally well is to Respond to customer inquiries and feedback Promptly and Professionally. Speed is the fodder of great customer service. Even if you aren’t able to deliver a solution immediately, responding quickly to a query, an issue, or simply a general ask, sells the impression that you’re reliable, caring, and well-meaning. Going above and beyond to provide excellent customer service can help to build loyalty and positive word-of-mouth. Try it today.
5. Collaborate with others:
Collaboration in any niche is effective and necessary. Not only will it help you expand your reach beyond just your network of followers, it will certainly help you attract new and possibly better customers. The world is an endless ocean of possibilities. If one person loves your content, there’s no doubt another somewhere somehow will equally love it too. All these benefits can be captured through collaborations with other creators or businesses in your niche. Consider partnering on a joint product, cross-selling, or hosting a Q&A, or webinar together. Collaboration does wonders. I recently collaborated with a DEI expert on LinkedIn (expanded on his initial post) to produce this guidebook.
Final Thoughts
Remember that while growth and traction may appear gradual at first, you shouldn’t give up. It’s common for new creators to compare themselves with existing titans and feel discouraged by their results. I think that’s a shallow outlook on life. Rather I constantly advice that you fuel yourself with curiosity. Seek out what works, over and over again. Never stop learning. I'm convinced that with hard work and perseverance, you'll soon see your first sales. What's more, when you start earning money from your digital products, newsletters and writing, you'll understand the full worth of your time spent and invested, and the proficiency of your talent.
Fun fact: Nothing happens until you do. Remember that.
End.
Weekly Product Find
With every post, I’ll share (a) remarkable product/s I discovered that may be a game-changer in its space:
- TEXT BLAZE (https://blaze.today/) – Time saving easy-to-use templates with endless customisations and powerful automation built as shortcuts into your keyboard.
- EMAILOCTOPUS (https://emailoctopus.com/) - All the features you need to grow your list, engage your audience and get results.
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